Six steps.
One coherent business.
From strategy and the team, through the brand, processes and communication, to growth and finance. Each area has its place. Together they form a system.
2027 edition schedule · January–June 2027
Six full-day workshops in Warsaw, held once a month. Programme start: 16 January 2027. Recruitment is open.
Schedule of the current edition 4 · June–November 2026
Sales management and revenue growth strategy
From day-to-day operational management to working with a clearly defined direction, priorities and growth model.
- The role of owner, leader and manager
- Diagnosing the clinic's business situation
- Vision, strategic goals and priorities
- Business model and market advantage
- Data-driven decisions
- A growth plan for the next 12 months
A strategic development map for the clinic and clearly defined priorities for the next 12 months.
16January 2027Team management in Med & Beauty — people, goals, results
Building an independent and engaged team that understands the clinic's direction and takes responsibility for results.
- Team structure and division of roles
- Recruiting and onboarding new people
- Delegation and building independence
- Individual and team goals
- Feedback and development conversations
- A culture of accountability and KPIs
A clear team structure, well-defined roles and a management model that strengthens employees' independence.
20February 2027Marketing strategy — patient acquisition, loyalty and experience
Building a strong position for the clinic and an advantage that comes from strategy, not just from individual marketing campaigns.
- Analysis of the market, competitors and patient needs
- Positioning and the clinic's differentiator
- Offer strategy and service portfolio
- Marketing across the whole patient journey
- Slow Medicine, longevity and personalisation
- Budget, ROI and the use of AI
A coherent marketing strategy linked to brand positioning, the offer and the clinic's business goals.
20March 2027Clinic and practice processes — work standards, team goals and targets
Turning the team's daily activities into an organised system that ensures quality, predictability and the ability to scale.
- A map of the clinic's key processes
- Standards, procedures and checklists
- Accountability, targets and metrics
- Management dashboard and reporting
- CRM, booking systems and telephony
- Automation, analytics and AI
An organised operating model in which processes, accountability and results are clear to the whole team.
17April 2027Effective marketing and social media — brand communication and building a competitive edge
Creating communication that builds credibility, strengthens the experts' position and grows a community around the clinic's brand.
- Brand identity and language
- Pillars of expert communication
- The personal brand of the owner and specialists
- Education, storytelling and reputation
- Content and communication planning
- AI in creating and optimising content
A communication strategy for the brand and its experts, with a content plan that builds recognition, trust and community.
22May 2027Financial management — clinic and practice profitability
Bringing people, processes, data and finances together into a model that lets the clinic grow steadily and predictably.
- Efficiency of business areas
- Profitability of services and technologies
- A value-based pricing model
- Budgeting and forecasting
- Investments and return on investment
- A plan for further growth and scaling
A financial model and growth plan based on profitability, data and informed investment decisions.
12June 2027
Knowledge. Practice. Certificate.
After successfully completing the programme you receive the Akademia Biznesu certificate of completion — a document confirming participation in the full six-month programme.
You receive:
- Six full-day workshops in Warsaw.
- 12 months of access to the platform with recordings and materials.
- A dedicated mentor and advisor throughout the programme.
- An individual consultation with a WW Partners expert.
- Implementation tasks after every module.
- Networking with clinic owners and managers.
- A certificate of completion.
Plan the next stage
of your clinic's growth.
Send an application
Share basic information about yourself, your clinic and your role.
Initial meeting
We will talk about your current situation, goals and areas for growth.
Place confirmation
After the conversation you will receive a decision, organisational information and the next steps.
kontakt@wwpartners.pl · +48 692 286 332
Wondering whether Akademia Biznesu is right for you?