A six-month programme developing business competences for owners of aesthetic medicine and beauty clinics, managers, doctors and cosmetologists. The next edition starts on 16 January 2027. Recruitment is open.
Akademia Biznesu Master Management of Med & Beauty Business was created for owners and managers of private clinics, doctors and cosmetologists working in aesthetic medicine, modern cosmetology, dermatology, dentistry, plastic surgery, longevity, wellness and other private medical services.
The programme brings together the most important areas of running a clinic: strategy, management, sales, marketing, finance, processes, technology and team development. It lets you see the business as a coherent system and turn knowledge into concrete solutions applied in daily work.
Six full-day workshops in Warsaw. We meet once a month and work on real situations from clinics.
An online learning platform with recordings, materials, workbooks and ready-made procedures and documents — access for 12 months.
Networking with clinic owners, exchanging experience and the opportunity to consult the solutions you implement with experts.
New technologies, procedures and communication channels have become widely available. At the same time, patients have more choice, compare offers more carefully and pay attention to the whole experience - from the first contact with the brand, through the consultation and treatment plan, to aftercare.
These changes affect not only aesthetic medicine and cosmetology, but also dermatology, dentistry, plastic surgery, longevity, wellness and the entire private medical services market.
With growing competition, rising operating costs and higher patient expectations, the competences of the owner and manager matter more and more: the ability to work with a team, profitability analysis, process design, sales development, managing the patient experience and building a clear brand position.
The advantage will go to clinics that can combine high-quality services with a well-designed business model, an efficient team and a consistently executed strategy.
A modern clinic is a complex business in which many areas meet every day: medicine, cosmetology, patient service, sales, marketing, finance, technology and team management.
The owner or manager is responsible for making all these elements work as one efficient system — supporting service quality, the patient experience and the profitability of the whole organisation.
Akademia Biznesu Master Management of Med & Beauty Business helps you organise the most important areas of running a clinic and bring them together into one management model.
During the programme you work on the real challenges of your business, analyse the decisions you make and create solutions matched to your clinic's stage of growth, your team and the current market situation.
As a clinic grows, so does the number of decisions, processes and areas that need attention. The owner or manager is responsible not only for service quality, but also for sales results, marketing, finance, the team, working standards and the whole patient experience.
Check which of the areas below are especially important for your business today.
Marketing activities generate interest but do not always lead to a booked visit and a long-term relationship with the patient. During the Academy you will organise the process from the first contact with the brand, through the consultation and selling the treatment plan, to the patient's return and recommendation.
A full schedule may look good, but only an analysis of revenue, costs and margins shows the real condition of the business. You will look at the profitability of services and technologies, the structure of the offer, pricing policy and solutions that increase the value of long-term cooperation with the patient.
A growing team needs clear roles, shared goals and well-defined working standards. You will organise the structure of responsibilities, the way you delegate, communication, the rhythm of meetings and the rules for monitoring results.
Decisions about prices, costs, hiring and new investments should be driven by data. During the programme you will analyse the clinic's financial model, the margin of individual services, the budget and the profitability of planned activities.
Effective clinic marketing should support specific business goals. You will develop a strategy that combines brand positioning, the offer, expert communication, patient acquisition and measuring the results of your activities.
A clinic's growth also changes the role of the person who runs it. The programme helps you organise priorities, the way you make decisions and the scope of your responsibilities, so that you spend more time developing the business, the team and the organisation's key areas.
If you recognise your business in these challenges, the Academy will help you organise the most important areas and decide where to start the change.
For six months you will work on the strategy, profitability, team, sales, marketing and processes of your own clinic or practice. Each module leads to a concrete result and the next stage of implementation.
As a result, business growth stops being a collection of individual actions and starts to rest on a coherent management model, tailored to the realities of the Med & Beauty market and private medical services.
For owners of clinics and practices, managers, doctors and cosmetologists responsible for growing the business and the team. Four roles. Four perspectives on growing a clinic.
You will organise the direction of growth, finances, team structure and key processes. You will gain more control over results and room for strategic decisions.
You will receive tools for managing the team, setting goals, monitoring KPIs, running meetings and implementing shared standards.
You will combine the role of medical expert with that of owner or leader. You will organise the offer, the way you guide patients and the business side of your practice.
You will refine your business model, offer, pricing policy and communication. You will prepare your business for further growth and for building a team.
Aesthetic medicine, beauty and longevity form one of the most dynamically growing areas of private medical services. A growing number of patients means greater business potential, but also more new clinics, technologies, service models and brands competing for the attention of the same audience.
The expected growth rate of the global aesthetic medicine and aesthetic surgery market in 2024–2029.
The expected growth in the value of this market over five years.
Plan to maintain or increase their spending on aesthetic treatments next year.
Value of the global medical and surgical aesthetics marketEUR bn
Intermediate years calculated at a constant growth rate between the 2024 and 2029 values.
plan to maintain or increase their spending on aesthetic treatments next year
The data show that patients want treatments. At the same time they are becoming more demanding, more price-sensitive and more open to changing the place, brand or solution. Trust in the expert, the quality of the consultation, a coherent treatment plan and the whole clinic experience are becoming increasingly important.
The advantage will be built by clinics that can combine high medical quality with a profitable business model, a well-prepared team, a consciously designed patient experience and data-driven decisions.
Akademia Biznesu prepares owners and managers for this stage of growth — so that they can actively use the changes taking place in the market instead of merely reacting to them.
The market is already growing. Make sure your clinic is part of it.
Data source: IMCAS and Boston Consulting Group, Medical Aesthetic Market Analysis 2025.
After successfully completing the programme you receive the Akademia Biznesu certificate of completion — a document confirming participation in the full six-month programme.
You receive:
Share basic information about yourself, your clinic and your role.
We will talk about your current situation, goals and areas for growth.
After the conversation you will receive a decision, organisational information and the next steps.
kontakt@wwpartners.pl · +48 692 286 332
Wondering whether Akademia Biznesu is right for you?