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AKADEMIA
Master Management
of Med & Beauty
Business

Edition 4 starts on June 27, 2026. Enrollment is now open!

In the previous three editions of the Business Academy, over 200 participants took part — including clinic owners, doctors, and managers who consciously grow their businesses and set new standards in the aesthetic medicine and modern cosmetology industry.

Join a community of conscious leaders and be part of the change.

AKADEMIA
Master Management
of Med & Beauty
Business

Edition 4 starts on June 27, 2026. Enrollment is now open!

In the previous three editions of the Business Academy, over 200 participants took part — including clinic owners, doctors, and managers who consciously grow their businesses and set new standards in the aesthetic medicine and modern cosmetology industry.

Join a community of conscious leaders and be part of the change.

Discover how the Business Academy can help you

Schedule a call with a Business Academy expert
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Welcome to the space of conscious management and business growth in aesthetic medicine and MODERN cosmetology!

Do you know what the aesthetic medicine and cosmetology market looks like today?

Over 120,000 registered establishments in the beauty sector — and still growing. Growth is projected to reach 11% by 2030.

Over the next five years, the aesthetic medicine and modern cosmetology market will undergo a verification of quality — and, above all, of how clinics and practices are managed.

Changes in patient experience and in building the highest level of service begin with conscious management, planning, controlling the business, intentional leadership, and a strong brand strategy.

Clinics that serve around 3,000 clients annually and employ at least 6–7 people need tools — and a person who can consciously manage and develop the business.

The Med & Beauty market is undergoing a transformation. After years of brand-focused marketing, there is now space for a new level of service, communication, and building expert positioning in the eyes of the client. New challenges will bring out new leaders — those who are already making conscious moves today in preparation for what’s ahead.

Do you know what the aesthetic medicine and cosmetology market looks like today?

Over 120,000 registered establishments in the beauty sector — and still growing. Growth is projected to reach 11% by 2030.

Over the next five years, the aesthetic medicine and modern cosmetology market will undergo a verification of quality — and, above all, of how clinics and practices are managed.

Changes in patient experience and in building the highest level of service begin with conscious management, planning, controlling the business, intentional leadership, and a strong brand strategy.

Clinics that serve around 3,000 clients annually and employ at least 6–7 people need tools — and a person who can consciously manage and develop the business.

The Med & Beauty market is undergoing a transformation. After years of brand-focused marketing, there is now space for a new level of service, communication, and building expert positioning in the eyes of the client. New challenges will bring out new leaders — those who are already making conscious moves today in preparation for what’s ahead.

Discover how the Business Academy can help you

Schedule a call with a Business Academy expert
CHECK — WHICH OF THESE CHALLENGES DO YOU FACE IN YOUR DAILY WORK?

Acquiring and retaining patients

Do you struggle with maintaining a steady number of patients, acquiring new ones, and converting first-time patients into loyal patients of your clinic or practice?

Patient Value

Even if your schedule is fully booked, are they often less profitable treatments that don’t allow you to achieve optimal growth?

Team management and motivation

Are you struggling with managing employees, setting service standards, and enforcing tasks?

Profitability

Don’t you know how to price your services, calculate commissions, or talk to business partners? 

Brand image

Are you getting lost in the chaos of marketing solutions, budgets, and activities necessary to build your brand’s competitive advantage?

You want to change something!

Do you feel like you want to change something because you’re tired of constantly searching for ways to optimize your business and aren’t quite sure how to do it?

CHECK — WHICH OF THESE CHALLENGES DO YOU FACE IN YOUR DAILY WORK?

Acquiring and retaining patients

Do you struggle with maintaining a steady number of patients, acquiring new ones, and converting first-time patients into loyal patients of your clinic or practice?

Patient Value

Even if your schedule is fully booked, are they often less profitable treatments that don’t allow you to achieve optimal growth?

Team management and motivation

Are you struggling with managing employees, setting service standards, and enforcing tasks?

Profitability

Don’t you know how to price your services, calculate commissions, or talk to business partners?

Brand image

Are you getting lost in the chaos of marketing solutions, budgets, and activities necessary to build your brand’s competitive advantage?

You want to change something!

Do you feel like you want to change something because you’re tired of constantly searching for ways to optimize your business and aren’t quite sure how to do it?

The past few years have brought an explosion of business experiences that our companies have never faced before.

The aesthetic market in Poland is growing at a rate of over 11%, with total market growth projected to exceed 50% by 2030. This makes it more important than ever to become familiar with the key business areas involved in running a clinic or practice. The year 2025 presents the biggest challenge yet—not only in acquiring new patients, but in increasing patient retention and building loyalty. This requires clinic owners and managers to be open and ready to use emerging trends as conscious tools for building a competitive advantage.
The market is searching for new solutions that will distinguish the best players in terms of delivering expected results.
The challenge in the industry is not a lack of willingness to spend—today’s clients have an even greater desire to invest in themselves, with one important caveat: they no longer want to spend money on promises without real results.

I am joining the Business Academy.

Discover how the Business Academy can help you

Schedule a call with a Business Academy expert

You’re in the right place! Join the Master Management of Med & Beauty Business Academy, develop your skills, and build a conscious, well-managed business!

6 months of knowledge, education, growth, and self-discovery.
We learn through action, which is why the entire program is designed so that after each module you can see real progress in your business.
We are confident that our innovative approach, combined with 20 years of experience in sales and business, as well as an excellent understanding of the market, creates a strong foundation for your development.
As you move through the Business Academy—where each month is dedicated to new topics—you will strengthen your competencies, gain inspiring new knowledge, and receive tools that will support you in building the strategy for your business.

Innovation begins with our thoughts—when supported by the right tools, you can turn those thoughts into action, and action into the achievement of your bold goals.
Our lecturers are experienced business professionals—practitioners whose careers will inspire you to transform the way you manage your med/beauty business.
We learn through practical knowledge, inspiring examples, and clear, actionable guidance—and you’ll have plenty of that over the next 6 months.
You can confidently set ambitious goals for yourself and your business and join the Business Academy with them in mind. Connecting with a strong business network will empower you to achieve them.
And our knowledge and education will provide you with the essential tools to successfully implement them.

The Business Academy is a program that truly supports the growth of aesthetic medicine and modern cosmetology businesses—from strategy and management to marketing, sales, and team performance.
Watch the podcast with Dr. Jolanta Wypler, a graduate of the second edition of the Academy. 

Business Academy – Edition 3 Schedule of Meetings

January 10, 2026

February 7, 2026

March 7, 2026

April 11, 2026

May 23, 2026

June 13, 2026

Partners

Why is it worth it? 

During the 6-month program, we will cover the key areas of running a med & beauty business:

Financial strategy – how to increase margins and scale revenue predictably.

Team structure – how to build an effectively operating team without constant supervision.

Process standardization – how to eliminate chaos and improve service quality.

Patient management – how to attract and retain premium patients without lowering prices.

Marketing and sales – how to attract clients who value the quality of your services.

Automation and delegation – how to reclaim your time and free yourself from day-to-day operational work.

Discover how the Business Academy can help you

Schedule a call with a Business Academy expert

Master Management of Med & Beauty Business Academy Formula:

6 full-day workshops – we meet once a month to work on the key areas that determine the profitability and growth of your clinic.

Access to the online platform – training recordings, ready-to-use scripts, and document templates to help you implement changes more easily.

One cohesive system that has already helped hundreds of our clients organize their business and increase profits.

Module 1 – June 27, 2026: Sales Management and Revenue Growth Strategy

Revenue Growth Strategy in 2026

  1. Patient journey – from need to an individualized treatment plan
  2. Combined treatments – how to increase therapy effectiveness and basket value
  3. Cross-selling and up-selling – how to talk about treatments so patients want more
  4. Home care – as an extension of the visit, not an “add-on sale”
  5. Retail in practice – what, when, and how to recommend products with your team
  6. Supplementation in a care model – loyalty, results, and repeatability
  7. Health packages – how to create personalized sets for patients
  8. Price psychology – how to communicate value instead of discounts
  9. Neuromarketing in consultations – emotions vs. logic in purchasing decisions
  10. Set of sales questions – uncover real patient needs and objections
  11. Annual cooperation plan – building loyalty through strategy, not promotions
  12. Numbers that tell the truth – how to measure patient and team profitability
  13. Dashboards and tools – ready-to-implement solutions for your clinic

Module 2 – July 25, 2026: Team Management in Med & Beauty – People, Goals, Results

  1. Challenges in managing teams in the beauty and aesthetic medicine industry
  2. The role of the owner as a leader – what’s the difference between management and leadership?
  3. Key traits of an effective manager
  4. How to choose the right people for specific roles
  5. Delegation techniques – clear instructions, control, and feedback
  6. Annual performance review
  7. A motivation system that truly drives your team to achieve your goals
  8. Performance monitoring – key performance indicators (KPIs)
  9. How to give constructive feedback
  10. Building team engagement through shared goals
  11. SMART goals for yourself and your team

Module 3 – August 22, 2026: Marketing Strategy

  1. MARKETING STRATEGY – DO YOU REALLY NEED IT?
    • Does a small business need a strategy?
    • How to move from “ad hoc” marketing to a consistent system of actions
    • How to find a unique differentiator for your clinic in a competitive market
    • What values and themes should shape your clinic’s communication
  2. ANALYSIS OF CURRENT MARKETING ACTIVITIES
    • Review of currently implemented marketing actions
    • Identification of activities that actually generate patients
    • Benchmarking – comparing your actions with market practices
    • Checking communication consistency across all brand touchpoints
  3. CAMPAIGN PERFORMANCE AUDIT
    • ROI analysis – does your marketing actually generate revenue?
    • Comparing results with your business goals
    • Identifying “bottlenecks” in the patient journey
    • Recommendations to improve the effectiveness of future marketing activities
  4. SELECTING EFFECTIVE COMMUNICATION CHANNELS
    • Target audience analysis – your ideal patient
    • Evaluating the effectiveness of current communication channels
    • Understanding the role of each channel in the patient decision-making process
  5. CHANGING THE LANGUAGE OF COMMUNICATION IN AESTHETIC MEDICINE
    • Moving from treatment-focused to expert-driven communication
    • Consultation and treatment plans instead of promoting individual procedures
    • Building communication around safety, quality, and long-term results
    • New communication directions: slow medicine, longevity, holistic patient care
  6. CLINIC 4.0 – USING AI IN MARKETING
    • How patients use AI to analyze clinics and treatments
    • How AI can support market and patient needs analysis
    • Using AI for content creation and competitor communication analysis
    • AI as a tool supporting marketing decision-making

Module 4 – September 19, 2026: Processes in the Clinic and Practice. Setting Team Goals and Targets

  1. SETTING GOALS AND MONITORING PROGRESS
    • Defining clear and measurable goals and targets for the team and individual employees, aligned with the clinic’s needs
    • Implementing regular monitoring and reporting of progress toward set goals
  2. ANNUAL REVIEW AND FEEDBACK
    • Conducting annual performance reviews, focusing on target achievement and results
    • Providing constructive feedback that supports professional development and identifies areas for improvement
  3. TEAM DEVELOPMENT AND MOTIVATION
    • Organizing training and development programs to help employees achieve their goals
    • Creating a reward and recognition system to increase team motivation and engagement

Module 5 – October 24, 2026: Effective Social Media Marketing

  1. COMMUNICATION STRATEGY AND TEAM IMAGE
    • A consistent and effective strategy for building relationships with your audience
    • Professional presentation of doctors and staff – building patient trust
    • What matters more – expert marketing or clinic branding?
  2. OVERCOMING CAMERA ANXIETY
    • Why it’s worth showing your face on social media
    • Techniques for managing stress in front of the camera
    • How to speak naturally and confidently
  3. GOLDEN FRAME PROPORTIONS – PRACTICAL WORKSHOP
    • How to look good on camera
    • The art of framing, lighting, and body language
    • Tricks that make you sound like a professional while still looking like yourself
  4. ANALYSIS AND IDENTIFICATION OF EFFECTIVE ACTIONS
    • Evaluating current social media activities – what works and what needs improvement
    • Choosing the platforms that deliver the best results


Module 6 – November 21, 2026: Financial Management – Clinic and Practice Profitability

  1. SERVICE PRICING
    • Developing a pricing methodology that considers operational costs, staff working time, level of expertise, and current market trends
    • Comparing prices with competitors and analyzing perceived patient value to set competitive yet profitable pricing
  2. MEDICAL EQUIPMENT PROCUREMENT
    • Equipment selection criteria: quality, reliability, initial cost, maintenance costs, and potential impact on clinic revenue
    • Evaluating modern technologies and their return on investment to identify which devices can increase efficiency and enhance the clinic’s offering
  3. FINANCIAL PLANNING
    • Creating an operational budget that covers all aspects of the clinic’s finances, including fixed and variable costs, as well as projected revenue
    • Financial planning that accounts for seasonality in revenue, growth forecasts, and cost-saving strategies to ensure financial stability

The Academy starts on June 27, 2026!

Certificate of Completion of the Master Management of Med and Beauty Business Academy

Each participant of our course, upon successful completion, will receive a certificate confirming the skills and knowledge they have acquired.

I’m joining the Academy.

Discover how the Business Academy can help you

Schedule a call with a Business Academy expert

Join the 6-month Business Academy program and work on growing your clinic.

Schedule a consultation

Business Academy

As part of your participation, you will receive:

○ 6 in-person, hands-on workshops – each month we meet live, work on your real cases, and implement solutions immediately

○ Access to the learning platform – so you can revisit the materials whenever you need

○ Workbooks and implementation processes – helping you organize and execute actions step by step

○ Educational add-ons and premium materials – designed to accelerate your growth

This is not just access to knowledge. It’s participation in a development program that guides you through real business transformation month by month.

JOIN THE ACADEMY

Business Academy – Edition 4 Schedule of Meetings

June 27, 2026

July 25, 2026

August 22, 2026

September 19, 2026

October 24, 2026

November 21, 2026

Event Initiators

MAGDALENA WOJCIK

EBusiness expert in the aesthetic medicine market | Executive MBA | International speaker

Over 14 years of experience in the aesthetic medicine and beauty sector. She specializes in clinic growth strategies, quality management, and building premium brands in the MED & Beauty industry.

An independent consultant, auditor, and advisor to clinic owners and manufacturers in developing growth strategies and patient loyalty programs.

She collaborates with aesthetic brands, preparing expert presentations and educational materials—among them “The Ideal Clinic – a strategy that keeps patients longer”, covering the latest market data, longevity trends, patient service standardization, and effective treatment protocols.

An international speaker, she has appeared at industry events in Milan, Dubai, and London. A certified speaker of Brian Tracy International. Graduate of the Leadership Harvard Business Review Polska program and Tony Robbins workshops in Chicago. Member of the Polish Society of Lifestyle Medicine.

Founder of an educational platform dedicated to the aesthetic industry and co-creator of the Slow Medicine certification. She conducts her own business trainings and workshops. Together with business partners, she created the first 6-month Business Academy in Poland for aesthetic medicine clinics, based on practical aspects of management, marketing, and finance.

Former General Manager of the Neauvia brand, responsible for international expansion strategy. Academic lecturer at WSIiZ. Host of the industry podcast #EstetyczneRozmowy. By education, a finance specialist with over 13 years of experience in the banking sector.

ANNA M. WYKURZ

Expert in communication, business strategy, and marketing. Premium Brand Advisor in the med & beauty industry.

Speaker, author of numerous business publications, and trainer. Co-author of the book with Brian Tracy, “Knowledge Worth Millions – 25 Principles of Business Success.”

She leverages her 20 years of experience working with companies in the medical, beauty, and premium sectors, helping them develop strategies, build brand image, grow sales, and optimize marketing spending.

A natural-born salesperson, she is passionate about modern communication and new media. Founder of the technology company We Do Bots, which automates customer service in the medical, beauty, and hospitality sectors.

Recently, she co-created and launched the premium cosmetics brand Dr Ambroziak Laboratorium, where she was responsible for strategy, marketing, and management. For this strategy, she received the nationwide Marketing Director of the Year 2023 award.

Her definition of success: going to sleep with satisfaction and waking up with excitement.

FAQ – Frequently Asked Questions

Got a question? Here you’ll find some answers.

Where does the Academy take place?

The Academy has a hybrid format, combining online training available on a learning platform with in-person sessions held in Warsaw at our headquarters in Varso Tower.

What if I can’t attend

Online training sessions are recorded and available for later use. Invitations to in-person workshops can be transferred to another team member.

Will I receive an invoice?

Yes, an invoice will be sent to you by email after purchasing the course.

Will I receive a certificate upon completing the course?

Yes, a certificate will be sent to you by email after completing the course.

I have placed an order but have not received a purchase confirmation email.

Please contact us via email at: kontakt@wwpartners.pl

DISCOVER OPINIONS ABOUT THE BUSINESS ACADEMY

  • “Magda, Ania – thank you, you are true experts. Incredible knowledge, practical guidance, working with the workbook, a supportive atmosphere, and amazing company focused on sharing experiences rather than competing—all of this has accompanied me over the past three weeks and makes me want more!”
    – Monika, Dethloff Clinic
  • “I’ve already completed two modules and I must say I didn’t expect such high quality—both in the workbook and the recorded content. This is exactly what I needed to bring together the million tasks I have and find a clear foundation and purpose for everything.
    The platform is also very clear and well thought out. And the idea of a physical workbook is simply the best idea ever.
    Best regards.”
    – Agata, Aesthetic Medicine Doctor
  • “TThis was definitely the best training we’ve ever had the opportunity to attend – thank you so much for this time. Your knowledge and the way you deliver it opened up many new perspectives for us and helped connect different aspects into one coherent whole. You made us realize how important it is to maintain harmony across multiple areas in order to achieve our goals.
    Thank you.”
    – infinityhealthcenter
  • “The training allows for significant progress. It is a great support in organizing business processes. All course lessons form a logical whole and guide you step by step through each element.
    The workbook and tasks are very helpful in creating a checklist of areas for development. An additional advantage of the training is the weekly online meetings.
    I recommend this training to anyone who is serious about developing their business.”
    – Monika Gajek, Professional Cosmetology Clinic Lumiere
  • “I wholeheartedly recommend the Business Academy to anyone who wants to gain confidence in their daily actions, a clearly defined path, and greater peace of mind in running their business.
    The greatest value for me was organizing activities that had previously been chaotic (working with a daily plan and a priority-based task list), as well as gaining confidence and clarity in building my brand.
    The support, exchange of experiences, and motivation from the group were also incredibly valuable.”
    – Natalia Sadowska, mClinic
  • “Participating in the training was an extremely valuable experience for me. Magda and Ania demonstrated great knowledge and an incredible ability to present information in a clear and accessible way, which made it much easier to absorb new concepts.
    I really appreciated that we practiced throughout every session and had the opportunity to apply theory in practice. The exchange of experiences with other participants was also very important to me. I highly recommend this training! I can’t wait for the next edition!”
    – Ilona Parys, Wypler Clinic
  • “The Business Academy led by Magda Wójcik and Ania Wykurz was one of the best decisions I have made for my professional and personal development. The entire Academy is not only a course refined in terms of content, but above all a highly practical one. From the very first module, I felt that the knowledge I was gaining truly translated into concrete actions in my work.
    Magda and Ania are not only excellent mentors, but also professionals with extensive experience, which they share in an authentic way and with great commitment. The atmosphere during the sessions is full of energy and truly gives you the drive to take action. The course program is well-designed and thoughtfully structured, guiding you step by step through all the key areas—from strategy and team management, through marketing and sales, to mindset and work organization.”
    – Natalia Sadowska
  • “The training helped me organize my knowledge about people management and finance. I used to feel overwhelmed by marketing and sales, but after listening to Ania’s lessons and completing the assignments, I actually started to enjoy these topics.
    I’m very happy that I decided to invest in this training. I’ve gone through all the materials twice and taken notes, and I plan to revisit them again in a few months.
    I’d also like to mention that I don’t run a business yet, but I’m preparing to start one under my own name. The course has had a very positive impact on my mindset, and I’m proud that I’m preparing for this step in a solid and conscious way. The idea of running a business feels much less intimidating now 🙂 I believe this training is an excellent choice for anyone planning to start their own business.”
    Marta Świdzińska, Business Academy Participant
  • “Thank you for such an incredibly valuable training that exceeded my expectations! I gained not only new skills, but above all practical tools that I am already implementing in my daily work at the reception of our beauty salon.
    What I appreciated the most was the workshop and mastermind format, which allowed us to solve real problems together, set goals, and gain motivation for further development.
    I highly recommend this training to anyone who wants to elevate their customer service to the highest level. It’s an investment that truly pays off!”
    – Katarzyna Jóźwiak, Business Academy Participant
  • “Thank you for such an incredibly valuable training that exceeded my expectations! I gained not only new skills, but above all practical tools that I am already implementing in my daily work at the reception of our beauty salon.
    What I appreciated the most was the workshop and mastermind format, which allowed us to solve real problems together, set goals, and gain motivation for further development.
    I highly recommend this training to anyone who wants to elevate their customer service to the highest level. It’s an investment that truly pays off!”

    – Katarzyna Jóźwiak, Business Academy Participant
  • “The training was prepared professionally. The delivery of information and interaction with participants were excellent.
    I am very satisfied with the training and the materials provided. The atmosphere was very friendly, with great energy throughout.
    Thank you once again.”
    – Angelika Chorodyńska, Business Academy Participant
  • “Together with my husband, we are starting our journey with your Academy—it’s so engaging that instead of watching a great series, we prefer to keep working. We want to move forward, and thanks to your materials, we are gradually organizing our next steps.”
    – Business Academy Participant, Aesthetic Medicine Doctor, Aesthetic Medicine Clinic

Have questions about the Academy? Leave a message and we’ll get back to you shortly.